David Lynch argues that we are able to pull ideas in, they might be a fragment of a bigger idea. He states that ideas are all around us, and we can find them in all our senses. He finishes with saying that "bait is the desire for an idea".
Steven Johnson speaks about how we got to where we are because of ideas. He believes that we have moments of sudden inspiration and that our best ideas start as something else, they take time to become something useful. We must keep these hunches we have alive in order to turn them into something practical.
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