research and audience

• had the projects audience been defined and understood beforehand?
• how effectively has the project been researched and does it relate to the audience

what do include:

• practitioner influence and inspiration
• historic and contemporary
• requiring in depth analysis of styles and concepts
• do not describe the findings, non biographical
• is the research appropriate to your proposal, is there a connectivity?
• subject matter, what is it and where do i find it
• who is the work aimed at, who is the defined audience? 

creative thinking and communication

• is the brief answered in an original and creative way? how effectively does it convey the message behind the project?
• appropriate materials and techniques have been selected and tested. Shoots have been well put together and the final images are of a high standard.

what to include:

• exploration of ideas (mind maps) through research (connectivity)
• develop the concept, what is its ideology
• explain the rationale, why are you doing it (theoretical purpose, logic)
• the work should be creative, is it functional?
• context, how and in which format is it finally used, logistics and organisation
• and will it work as a piece of communication (primary investigation, market research)

technical skilles and production

what to include:

• doing? the working methodology (a study of your working methods)
• discuss and explain all technical decisions (lighting, format, layout, text, colour, shape and form)

• visual creativity - experimentation 
• show editing decisions, contact sheets, rough sketches and designs
• the above are underpinned with a rationale
• quality control, technique

collaboration and enterprise

• opportunities to develop a professional profile have been explored. individuals/companies have been collaborated with. University attendance and other time management has been well organised.

what to include:

• reflect on the whole process
• experience, what have you learned?
• did you resolve the issue, did the communication work?
• show all references, review all contacts
• engagement with networking, opportunities for entrepreneurship, competitions, exhibitions
• can the work be further developed/ promoted int he future?
• can i earn a living doing this? and who from?

project conclusion:

• could there be further development with the project?
• how can i promote myself in life through this project?
• will/has this experience improved me, my persona, my life, socially, skills, intellectually, relationships?
• what could i have done better? 
• am i proud of myself?